Nikki Baxendale

Following a successful career as an Art Director with experience working for some of the biggest brands in London, New York & L.A, Nikki has quit the corporate world to focus on her long-term love of fine art.

Starting with a degree at the University for Creative Arts in London, Nikki graduated with distinction in illustration, photography, marketing, and fashion journalism. She went on to study several disciplines in photography notably the documentary style and how to really capture the heart of a story at The International Centre for Photography in New York. In addition, Nikki has continued private studies with several award-winning photographers as a passionate pursuit and constant desire to evolve.

After launching her career in London as a designer and buyer, Nikki moved to New York to run a Global design team overseeing 50 designers in New York, Asia, and Europe.
For more than a decade this position as Art Director took her throughout the world to design houses and retail groups. Working alongside and directing many talented and high-level designers, magazine editors, buyers and art directors, developing a depth of knowledge in the commercial world. Always the storyteller, Nikki found her strength in leading teams and thinking outside the box. Often with grand presentations to industry giants such as Disney, MTV and leading brand/ retail companies. Nikki would delight her audience with unique and one-of-a-kind experiences that granted her company many awards and licensing opportunities.

Next Nikki was recruited to head up a creative marketing team in Chicago where she completed a 2-year position before moving to Vancouver where she was hired as Vice President and Creative Director with Lululemon`s Ivivva Brand.

Nikki both arts directed and personally shot many marketing campaigns and magazine features throughout her career. In addition, working with music and fashion personalities she built a large portfolio of personal work in art photography.

After dedicating nearly 3 decades to corporate and private companies, Nikki quit the corporate world to fulfill her lifelong ambition to be a full-time artist and fine art photographer. Her work combines her love for painting and capturing moments in time behind the lens.
Nikki now resides in her dream landscape with her Husband, and 3 children, where the dramatic scenery provide a constant canvas of opportunity. Her puppy Hazel is her research companion and together they explore each day, new light and possibilities.




Nikki Baxendale's CV